Thank you, Baker
Didn't Kate say that?
"If you see something, say something"
Allen Steven Kay (born November 25, 1945) is an American advertising executive and entrepreneur. He created the iconic Xerox advertisement, featuring a monk named Brother Dominic, which aired during the 1976 Super Bowl.
Kay is also known for his "See Something Say Something" advertising campaign for The New York Metropolitan Transportation Authority. Kay co-founded Korey Kay & Partners advertising in 1982 and served as its Chairman and CEO for 32 years. He is currently taking on special strategic postitioning, creative branding, and integrated marketing assignments. Kay is active in advertising industry associations.
Perhaps a clue- NY, Football
Also, I'm sure I saw "Kate" associated with the slogan recently.