>>2461226 (lb)

Dec 14 2017 21:43:38 (EST)

Shall we play a game?

Find the spider(s) and build the web (the ‘map’).

Remember, they consider you to be the fly (specifically, the ‘feeder’).

More on Allen Kay- "If you see something, say something"

Since 1992, Kay's agency has been responsible for the New York Metropolitan Transportation Authority's advertising. To give the MTA a human voice, Kay and his team created the "SubTalk" brand by which MTA posts messages to riders in stations and on subway trains. He coined the phrase, "If You See Something, Say Something" for MTA's campaign to encourage riders to be part of MTA's security efforts.

Since 2002 the campaign has evolved from simple print ads to television spots, increasing the reporting of suspicious packages from 814 in 2002 to over 37,000 in 2003. Today, more than 30 transit systems use a version of Kay's innovative "See Something, Say Something" campaign.