https://carxplorer.com/is-subaru-a-lesbian-car/

Have you ever heard the joke about what a lesbian brings on a second date? A U-Haul. And what does she drive? A Subaru.

This connection between the Subaru brand and the lesbian community is a well-known cultural stereotype. It’s a piece of trivia that feels like it has always existed. But it wasn’t an accident or a coincidence.

The “Subaru Lesbian Car” stereotype is the direct result of a pioneering and deliberate niche marketing campaign launched by Subaru in the mid-1990s. This deep dive will uncover the complete marketing history, from a brand facing an identity crisis to a company that became a cultural icon by bravely connecting with an overlooked community.

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