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Looking to the future
Six in ten (60%) of Britons still say the monarchy has an important role to play in the future of Britain, while 30% does not. While this still shows a majority expect the Royal Family to be an important part of British life, this is slightly lower than previously recorded in 1999-2000, when an average of 67% felt the monarchy had an important role to play in the future. Again there are differences by age, with only 4 in 10 (38%) of 18-34 year olds believing the monarchy still has an important role to play, rising to 62% of those aged 35-54 and 74% of those aged 55+.
Gideon Skinner, Senior Director of UK Political Research at Ipsos, said:
Ipsos’ latest research on public attitudes to the monarchy reveals an ongoing trend that the Royal Family should not ignore. While the majority of the country remains pro-monarchy, and outnumbers republicans by 2:1, support for the institution is the lowest we have measured for 33 years. This is underpinned by a growing age gap in views, with younger generations now more republican than monarchist, and even middle-aged people much less supportive than at the peak of the Royals’ popularity in the Diamond Jubilee year of 2012.
The monarchy still has its strengths, and King Charles and especially Prince William remain personally popular with satisfaction ratings that most politicians could only dream of. But to turn this trend around will require convincing young people in particular that the monarchy still has an important, relevant role to play in the future of the country.
Technical notes:
For media queries, please contact Jordana Moser at jordana.moser@ipsos.com
For the full findings, please visit the Ipsos website.
Ipsos interviewed a representative probability sample of 1,062 British adults aged 18+, via the Ipsos UK KnowledgePanel. Data was collected between the 5th -11th March 2026. Panel members are recruited via random probability sampling, by sending letters to randomly selected addresses, which invites them to join an online panel. This approach means every household in the UK had a known and non-zero chance of being selected to join the KnowledgePanel.
Those who are digitally excluded are provided with a tablet and free, restricted data connection. A sample of 2,226 adults aged 18+ were invited to take part in the survey. The sample was stratified by nation, age, qualifications and vote at the 2024 general election (as collected immediately after the election). The achieved sample was weighted in two stages:
Design weights were applied to correct for the unequal probabilities of a person being selected for a survey, notably residents in smaller households have a higher chance of being selected.
Calibration weights were applied through rim weighting to correct for differential non-response. Data was weighted to the adult population profile on age and gender, Government Office region, ethnicity, qualifications, work status and work sector (public sector/other), social grade (office coded), number of cars in household, constituency type, and newspaper readership (print and digital). Population targets were obtained from the 2021/22 Census, ONS population estimates and other large-scale probability surveys.
All polls are subject to a wide range of potential sources of error. Note that this is a new methodology implemented since June 2025. It involves a new form of data collection (online random probability panel instead of quota telephone survey), and an updated weighting scheme. This means that comparisons with previous waves need to be made with caution.
https://www.ipsos.com/en-uk/55-britons-still-prefer-monarchy-has-fallen-33-year-low-young-people-become-more-republican
https://www.ipsos.com/sites/default/files/ct/news/documents/2026-06/politmkp_w2mar2026web2.pdf