Hell yeah!
Q is spiking fear WW!
fuckton of names/connections in the article:
In keeping with this rarefied vibe, Fiji Water’s marketing has focused on product placement more than standard advertising; from appearances on The Sopranos, 24, The View, and Desperate Housewives to sponsorship of events like the Emmy Awards, the Avon Walk for Breast Cancer, and Justin Timberlake’s “Summer Love” tour, it’s now “hard to find an event where our target market is present and Fiji isn’t,” according to Resnick. As far back as 2001, Movieline anointed it one of the “Top 10 Things Young Hollywood Can’t Get Through the Day Without.” At the Academy Awards, E! has handed out Fiji bottles to the stars; as it happens, the complex where the Oscars is held was owned until 2004 by Fiji Water founder David Gilmour’s real estate empire, Trizec (which before its acquisition by Brookfield Properties in 2006 was one of the largest real estate companies in North America, with projects including everything from the Sears Tower to Enron HQ).
In a 2003 interview, Gilmour told the London Times that “the world’s water is being trashed day by day.” He would know: Before launching Fiji Water, he cofounded Barrick Gold, now the largest gold mining enterprise in the world, with operations in hot spots from Tanzania to Pakistan. Its mines, often in parched places like Nevada and Western Australia, use billions of gallons of water to produce gold via a toxic cyanide leaching process. Barrick’s practices are so damaging that after an environmental review of the company, the Norwegian government announced last year that it would divest itself of some $200 million in Barrick stock.
Gilmour was a powerful presence in Fiji long before he got into the water business. Back in 1969, he launched what would become—with help from a couple of Saudi princes—the region’s biggest hotel chain, the Southern Pacific Hotel Corporation, which built a massive resort complex in Fiji. His investors and advisers have included everyone from notorious arms trader Adnan Khashoggi to George H.W. Bush; in 2004, Colin Powell presented him with the Secretary of State’s Award for Corporate Excellence for his work in Fiji. Gilmour’s Fijian holdings include the exclusive Wakaya resort, which boasts six staffers to each guest and has hosted Bill Gates, Nicole Kidman, and Keith Richards (who famously fell off a tree there); he also owns Zinio, an electronic publishing company that produces the digital version of Mother Jones magazine. He declined to be interviewed for this story.
How can these Fuckin' Resnick's own so much water?!
Fiji Water wasn’t the Resnicks’ first foray into the water industry: Years ago, they gained control of one of the largest underground water reservoirs in the nation,
the Kern Water Bank on the edge of California’s Central Valley.
This vast holding system—built with public funds in 1999 to help buffer the effects of droughts—stores water from California’s aqueducts and the Kern River; it’s estimated to be worth more than $180 million on the open market and has allowed the Resnicks to double their acreage of fruits and nuts since 1994, according to the Los Angeles Times.
…and which movie is Mr. Adams really watching?