The hilarious thing is that all this exposure will ultimately accomplish is to create a preparatory framework in normie's mind for Q.
They are stretching the overton window to include Q, creating a "safe" way for normie's to learn what Q is and gain some context.
Sure for the time being they are learning that it's "crazy," but that is inconsequential when compared to the benefits.
Their strategy is insanely short-sighted, indicating they must be desperate and scared at this point.