It helped that Obama's Executive Order, issued on Sept 13th, 2013, made it legal to use propaganda on domestic soil, against Americans. It had been previously forbidden, under the law. In Hussein's EO, the use of behavioral psychology and targeting, on all media platforms, specifically to steer people to government-assistance programs, was massively exploited. A lot of people are on the dole of this EO, I'll bet. Paid shills.
https://obamawhitehouse.archives.gov/the-press-office/2015/09/15/executive-order-using-behavioral-science-insights-better-serve-american