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First page of the book, First Break All The Rules,
"Outofhundredsofbooks aboutimproving organizational performance,
here isone that isbasedon extensive empirical evidence and a bookthat
focuses on specific actions managers can take to make their organiza
tions better today! In a world in which managing people provides the
differentiating advantage, First, Break All the Rules is a must-read."
—Jeffrey Pfeffer, Professor, Stanford Business School and author of
The Human Equation: Building Profits byPutting People First
"This bookchallenges basic beliefs of greatmanagement withpowerful
evidence and a compelling argument. First, Break All the Rules is essen
tialreading."
—Bradbury H. Anderson, President and COO, Best Buy
"This is it! With compelling insight backed by powerful Gallup data,
Buckingham and Coffman have built the unshakable foundation of ef
fective management. For the first time,a clearpathway hasbeen identi
fied for creating engaged employees and high-performance work units.
It has changed the way I approach developing managers. First, Break
All the Rules is a critical resource for every front-line supervisor, middle
manager, and institutionalleader."
—Michael W. Morrison, Dean, University of Toyota
"First, Break All the Rules is nothing short of revolutionary in its con
cepts and ideas. It explains why so many traditional notions and prac
tices are counterproductive in business today. Equally important, the
bookpresents a simpler, truer modelcomplete withspecific actions that
have allowed our organization to achieve significant improvements in
productivity, employee engagement, customer satisfaction, and profit."
—Kevin Cuthbert, Vice President, Human Resources, Swissotel
"Finally, somethingdefinitive about what makes for a great workplace."
—Harriet Johnson Brackey, Miami Herald