GEC Global Engagement Center was a reboot of HRC'S Center for Strategic Counterterrorism Communications (CSCC)
"n a breezy speech celebrating his wife's nomination, former President Bill Clinton touted Hillary Clinton's success fighting extremist propaganda when she presided over the State Department. “She launched a team — this is really important today — she launched a team to fight back against terrorists online and built a new global counterterrorism effort,” Clinton said. “We’ve got to win this battle in the mind field.”
"Further evidence of the Clinton program’s inadequacies came last March, when a new executive order rebooted the CSCC as the Global Engagement Center. Headed by former Navy SEAL Cmdr. Michael Lumpkin, the new GEC is armed with a $15 million budget (three times the CSCC’s original budget). Lumpkin told The Hill that he plans to scale the GEC up to 150 people — writers, graphics designers, data analysts, programmers, diplomats, intelligence consultants, and so on. Sounding a bit like a Silicon Valley executive, Lumpkin has promised to “build an innovative, agile organization” while also making the GEC the heir to previous wartime propaganda organizations, from the WWI-era Committee on Public Information to the Cold War-driven United States Information Agency. "
https://www.politico.com/magazine/story/2016/07/bill-clinton-hillary-clinton-counter-messaging-radicalization-islamists-214112