Essentially that is what is going on, hacking the hologram of the mainstream narrative.
The image name seems to suggest it more of a play on the challenges that are faced (excessive shills vs bots) on the night shift, both of which generally plague the bread.
Someone really should go back and screencap those posts of anons who actually sat down and counted the beans on the odds of Q's coincidences, and post them more often, or get the info translated into memetics.