>>2540110 (previous bread #3205)

Don't get too hung up on semantics

with the word 'invest' or 'investment'

in relationship to charities/not-for-profits.

Yes, it could have a double meaning;

however, 'invest/investment' are

the buzz words of today in this field.

The model is moving away from a

'funding' mentality to an

'investment' mentality.

Donors like to see how their 'investment' has

improved the community.

Ergo:

Dear Mr & Mrs. John Doe,

Thank you for your investment of $1,000 to

your community. With your investment

x number of children received tutors

x number of children received lunch

etc.

semantics and as a not-for-profitanon

know that it's the language used in

the messaging