…the more you know
The More You Know is NBCUniversal’s long-standing cross-company public service initiative focused on education, diversity, health, civic engagement and the environment. For more than 25 years, The More You Know has addressed the nation’s most pressing social issues and remains a trusted voice for sharing knowledge to improve lives.
https://www.themoreyouknow.com/
The More You Know…
"For the past 29 years, NBC has devoted a portion of airtime that could otherwise be sold for substantial advertising dollars to provide brief reminders about basic human decency, teen issues, and social controversies. Efficiently packaged in 30-second increments and featuring recognizable faces, The More You Know campaign has become synonymous with lessons in ethics. Wrap up a serious conversation with your kid about drug use and they’re likely to respond by humming the campaign’s theme song. (“Da-da-da-dahhh.”)
But how did the network find itself the messenger for these widely celebrated (and widely parodied) spots? And did they really have any impact?"
https://mentalfloss.com/article/550096/the-more-you-know-nbc-public-service-announcementshttps://images.mentalfloss.com/sites/default/files/styles/mf_image_16x9/public/550096-youtube_0.jpg?itok=NR2nkTQ6&resize=1100x1100
…characters
da da da daaah
the more you know
The first The More You Know spot aired on September 9th, 1989, featuring a message on the importance of education by American journalist Tom Brokaw. Since then, hundreds of celebrities, [2] including Jennifer Aniston (shown below, left), Zach Braff and Joseph Gordon-Levitt, as well as the U.S. presidents Bill Clinton and Barack Obama. Between 1993 and 2007, the series won three awards, namely a Peabody Award, Gracie Award and a Special Christopher Award.
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Entire cast and crew of all "characters" who have recorded a The more you know PSA.
https://www.imdb.com/title/tt0373571/fullcredits/?ref_=tt_ov_st_sm
the more you know