When the Truth has gained enough momentum and the sleeping individual is finally confronted with the big question that will shatter his entire belief system if answered correctly, the individual will sometimes unconsciously resort to blocking the question. This often appears as a form of "you don't know that!" and a passive-aggressive attack on the one that asked the question in vain attempts to answer it away without shattering the current belief. This happens at many layers.
sorry i sound like a fucking smartass but thats how it is