More on Inoculation Theory
There are plenty of search results pointing to academic research, like this:
https://www.ethosdebate.com/wp-content/uploads/2015/02/Inoculation-Theory-Meta-Analysis.pdf
These cover most of the basic principles, but all you need to see its workings in "reduction to practice" is what the MSM has tried to do with #Trump, #MAGA, #AltRight, and, especially #QAnon.
Behind closed doors, a star chamber for mass consumption of "today's memes" employs hundreds of polished professionals who together are paid to suppress truth about dozens of key topics. It is probably safe to say that the rise of the internet and social media, in particular, has presented as big a challenge as "the rise of the vernacular" did for the power possessors of the 16th and 17th centuries.
Do a bit of searching on "persuasion and inoculation." Parse the academi-dribble and get to the heart of how this all works. Understand the real war is being fought in the "hearts and minds" (fear and knowledge) of your countrymen. Apply the same principles in your messages and overall information campaign.