Come out early and brag about all sorts of shit happening, your supporters then go alienate their families, friends and coworkers, Post more of your really old shit online as if it is new. Your side takes shot after shot, dead bodies, jail time, etc. spin it to mean it is all good stuff. Always claim not to use violence as your team gets clobbered and the fact that NOTHING on this planet has ever been settled without overwhelming violence. As the circumstances become more and more depressing say TRUST THE PLAN. Basically get a giant team of supporters and treat them like shit.