The Red Cross has a creepy behavior modification program that targets young kids. The language here is oblique it comes from a link of their Viet Nam web site which idle anons are invited to check for themselves.
“… non-cognitive methodology, meaning that feelings, experience, or the physical body, rather than intellectual analysis, are the entry points for learning. Participants are introduced to thematic issues or foster personal skills through games, role-plays, simulation and visualization exercises, storytelling, artistic platforms and 'internal arts'.
https://www.ifrc.org/en/what-we-do/principles-and-values/youth-as-agents-of-behavioural-change-yabc/
https://www.redcross.org.vn/