Oh shit, it seems obvious now.
Maybe this helps someone.
CHAIR serves the MASTER
also =
CHAIR serves the Board of DIRECTORS
which makes
>What makes a good movie?
=
Good DIRECTORS
Board of DIRECTORS
Follow the Wives?
Additionally
>Follow the Wives
is only 1 letter off from
>Follow the Waves
which sounds a lot like
>Watch the Water
So we have an i>a substitution.
If you're following along,
you C the I and the A