Please read this, everyone. It's about the shooting today, culture wars, upcoming elections, and more pressure from the left. Possible notable?
My guesses:
Madden is played by millions of people. It's one of the top selling games each year. It's got a wide and "normie" audience
Strange how American football is crumbling away? Stand, kneel, introducing two hand touch "tackles", adding in male cheer leaders, and now this shooting to divide the football community more.
EA, the company that makes these games, needs a PR spin after recent past games and business practices are making them lose customers like mad.
Last, it's a football game. Macho sport. Very competitive game. Guy grabs a gun. Violence. Push against "toxic masculinity" in games/sports.