Imagine what will happen if this increases substantially. How will MSM, etc. control the narrative through social media their audience continually shrinks?
Logged off: meet the teens who refuse to use social media
…While many of us have been engrossed in the Instagram lives of our co-workers and peers, a backlash among young people has been quietly boiling. One 2017 survey of British schoolchildren found that 63% would be happy if social media had never been invented. Another survey of 9,000 internet users from the research firm Ampere Analysis found that people aged 18-24 had significantly changed their attitudes towards social media in the past two years. Whereas 66% of this demographic agreed with the statement “social media is important to me” in 2016, only 57% make this claim in 2018. As young people increasingly reject social media, older generations increasingly embrace it: among the 45-plus age bracket, the proportion who value social media has increased from 23% to 28% in the past year, according to Ampere’s data.
This is part of a wider trend. According to a study by US marketing firm Hill Holliday of Generation Z – people born after 1995 – half of those surveyed stated they had quit or were considering quitting at least one social media platform. When it comes to Gen Z’s relationship to social media, “significant cracks are beginning to show”, says the firm’s Lesley Bielby.
She believes we will definitely see an increase in younger people quitting or substantially reducing their use. “And as younger Gen Zers notice this behaviour among their older siblings and friends, they too will start to dial down their use of social media.”
https://www.theguardian.com/society/2018/aug/29/teens-desert-social-media