If you want to better understand human failings as well as why these people worship, read "Outwitting the Devil" by Napoleon Hill. I'm only halfway through it and it's amazing. - http://www.simardartizanfarm.ca/pdf/Hill_Napoleon_-_Outwitting_the_devil.pdf
It was deemed too controversial to publish in the 1920's as Hill documents an actual "interview" he had with the Devil after his spiritual side was awakened.
When Q says there's more to this than we can ever imagine, I believe this is what they are talking about.
The Devil is essentially a negative energy conscious godlike entity that exists inside of all humans with the intention of making our lives miserable and inconsequential. But, also within us lies a positive "God" side we can awaken.
It is only when we learn the tricks the Devil uses against us that we can easily overcome them and live a far better life, which Hill reveals. The Devil flat out says that this information coming out would be its death sentence and that it would do everything it could to prevent it. That it controls 98% of the population including government and media officials (this was from back during the Great Depression). Almost every tool the MSM are using today is mentioned in this book. It's crazy how relevant it is to today.