CRYSTALLIZING PUBLIC OPINION (1923)
A seminal work on how public opinion is created and shaped, Edward Bernays’ 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence public attitudes over the past century. A primer on the then new profession of public relations counsel, Crystallizing elucidates the instruments and techniques that PR professionals use to mold public opinion on behalf of their client s interests. By adapting the ideas that Bernays put forth in this book, governments and advertisers have been able to regiment the mind like the military regiments the body. The first ever book ever written about the public relations industry, this all-new 2011 edition of Crystallizing Public Opinion features an introduction by Stuart Ewen, author of PR! A Social History of Spin, All Consuming Images: On the Politics of Style in Contemporary Culture, and Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture.
PROPAGANDA (1928)
The landmark work by the man who has come to be known as The Father of Spin. "The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country." - from page 9.
Chapters include: Organizing Chaos; The New Propaganda; The New Propagandists; The Psychology of Public Relations; Business and the Public; Propaganda and Political Leadership; Women's Activities and Propaganda; Propaganda for Education; Propaganda in Social Services; Art and Science; The Mechanics of Propaganda.