Does it say anything about the university of illinois in urbana,champaign illinois? That's where hugh hefner went to school.
I think it was a stealth drop (naming the lodge) by someone on the Q team its too fucking bizzare and on point with the clues. When I found the PDF I was exited but scared at the same time I know what you mean.
I noticed that as-well however alice in wonderland is not a redhead
That is the royal arch also known as the rainbow arch