I'm suprised it lasted as long as it did.
"Roberto, who didn’t want his last name revealed, was quoted as saying "it seemed like a nice name to me," adding that Anne Frank, who died in a concentration camp, "is a hero for me too."
http://thegoldwater.com/news/35367-Can-You-Guess-Why-This-Amsterdam-Tourist-Magnet-Bakery-Had-To-Change-Its-Name