Hahahahaha. The sauce this? Left subsidized NPR!
https://www.npr.org/2017/07/26/539576135/fact-checking-website-snopes-is-fighting-to-stay-alive
More, Snopes started as a two-person operation on urban legends. Two people. Husband and wife.
They started to have some income from the site.They hired the first receptionist (a former stripper because they are good people and believe in second chances.)
The husband then took all the new found income and spent it on foreign Southeast Asian vacations with the stripper, uh, sorry I meant business trips with his assistant.
'Snopes' divorced after that. https://nypost.com/2017/07/25/bitter-divorce-fuels-snopes-slow-demise/