I think I know who's coordinating the headlines:
>The memo claimed that the “communications infrastructure” that the Obama White House used to “sell Obamacare and the Iran Deal to the public” had been moved to the private sector, now that the former aides were out of government. It called the network the Echo Chamber and accused its members of mounting a coördinated effort “to undermine President Trump’s foreign policy” through organized attacks in the press against Trump and his advisers. “These are the Obama loyalists who are probably among those coordinating the daily/weekly battle rhythm,” the memo said, adding that they likely operated a “virtual war room.” The memo lists Ben Rhodes, a former deputy national-security adviser to President Obama, as “likely the brain behind this operation” and Colin Kahl, Vice-President Joe Biden’s former national-security adviser, as its “likely ops chief.” Rhodes and Kahl both said in interviews that the allegations are false and no such organization exists.
https://www.newyorker.com/news/news-desk/the-conspiracy-memo-aimed-at-obama-aides-that-circulated-in-the-trump-white-house
>Standing in his front office before the State of the Union, Rhodes quickly does the political math on the breaking Iran story. “Now they’ll show scary pictures of people praying to the supreme leader,” he predicts, looking at the screen. Three beats more, and his brain has spun a story line to stanch the bleeding. He turns to Price. “We’re resolving this, because we have relationships,” he says.
>Price turns to his computer and begins tapping away at the administration’s well-cultivated network of officials, talking heads, columnists and newspaper reporters, web jockeys and outside advocates who can tweet at critics and tweak their stories backed up by quotations from “senior White House officials” and “spokespeople.” I watch the message bounce from Rhodes’s brain to Price’s keyboard to the three big briefing podiums — the White House, the State Department and the Pentagon — and across the Twitterverse, where it springs to life in dozens of insta-stories, which over the next five hours don formal dress for mainstream outlets. It’s a tutorial in the making of a digital news microclimate — a storm that is easy to mistake these days for a fact of nature, but whose author is sitting next to me right now.
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>In this environment, Rhodes has become adept at ventriloquizing many people at once. Ned Price, Rhodes’s assistant, gave me a primer on how it’s done. The easiest way for the White House to shape the news, he explained, is from the briefing podiums, each of which has its own dedicated press corps. “But then there are sort of these force multipliers,” he said, adding, “We have our compadres, I will reach out to a couple people, and you know I wouldn’t want to name them — ”
https://www.nytimes.com/2016/05/08/magazine/the-aspiring-novelist-who-became-obamas-foreign-policy-guru.html