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https://www.huffingtonpost.com/entry/nike-colin-kaepernick-protest_us_5b8defe2e4b0162f472627e9
On the subject of Nike and the subsequent protest happening, I just searched for Nike news and the first article listed on every search engine was this article from Huffing Paint making fun of protestors, or Haters as the “media outlet” called them. The author’s attitude was of derision, scorn and mocking, including screen caps of tweets backing up the authors scorn with the same derision from outrage screeching elites that scream about the President on a daily basis.
Their derogatory remarks werent so much of ridculing the act itself, but instead mocking the protestors on their unimportance. Proclamations that “Haters would have zero impact on the company”, “were sure Nike was quaking in fear” from a bunch of nobodies/or alt-right supremacists (take your pick) throwing away their “discontinued clearance shoes from Kohls”, “old people shoes”, and/or “discout nike garbage nobody would actually want”.
I found the whole thing distasteful to say the least. I wasn't suprised by their attitude to the protestors, as I know if it was the opposite the hypocrisy would know no bounds. However, these attitudes were more than another #resistance piece by huffing paint. Their attitudes have framed Nike as an elitist POS company with crappy products that nobody of real importance would want, except for a few “exclusive items”. Using scorn and gleeful mocking re: former Nike customers that most likely made up the bulk of their sales revenue, made for worse PR than all the other articles combined praising the comany for their groundbreaking and controversial decision; coincidentally which was the next full page of results.
Bottom lie, a comapny still needs to make sales to stay viable. And high priced exclusive and limited editions are not enought to sustain their business model or turn a continuous profit; quantity over price almost always wins. The merchandise destroyed/thrown out that only “ nobodies would have”, were most likely their most consistent and largest streams of sales revenue. Additionally celebrity tweets and scorn and derision from the MSM doesn't equal sales from current or former customers, nor make potential cutomers want to buy when mob rule might ridicule them later for a peronal stance.
Also, people that choose to get rid of all their gear from a brand, any brand, do so with the intention of replacing those items with something else. That makes them valuable potential new customers for a more welcoming market. The truth is that not everyone will be burning their sneakers, but I bet there will be a lot less Nike customers in the future. Personally I purchased several pairs of nikes for the beginning of school this year for my 4children. I’ll just throw away and wont purchase again, not because of Kapernick, but intead of how customers are being ridiculed and treated. There are many other companies to choose from. Nike has made the mistake of drinking the media’s leftist liberal forced false reality kool aid.