To retain fans and make the game exciting.
>>2877150 Parity yes. Sadly, I stopped watching.
Nike market cap down $3B, kek.
Nike execs & directors will have lots of stock-based compensation and stock options. Stock price goes down, they cannot exercise options, they lose $$ bigly.
Anon prediction: They are going to reconsider.
They were OUT OF TOUCH with the market and now the free market is giving them a lesson they will never forget. The company may never recover from.