The president of CBS at the time was James Aubrey, a mercurial fellow who was known as "the smiling cobra." Aubrey had built CBS into a ratings powerhouse by scheduling light fare that emphasized, as he stated in a memo, "broads, bosoms and fun" – hits like "The Beverly Hillbillies," "The Dick Van Dyke Show," "The Andy Griffith Show," "Gunsmoke," "The Red Skelton Hour," "The Lucy Show" and "Candid Camera."

For whatever reason – the mob connections or just plain greed – Aubrey threw his lot in with Brasselle for the 1964-65 season. On CBS's fall schedule were three new shows from Brasselle's Richelieu Productions. The company had never produced a TV series, and the shows didn't even shoot pilot episodes. What's more, they all had artificially high production costs that screamed "kickback." None of the three – "The Baileys of Balboa," "The Cara Williams Show" and "The Reporter" – lasted more than a season, and in early 1965 a CBS shareholder charged Aubrey and Brasselle with conspiracy to defraud the network.

Aubrey resigned shortly thereafter, and Brasselle became bitter. He wrote a work of fiction, "The CanniBalS," based on the experience. In interviews he blamed everyone in Hollywood for his failure, and Hollywood reciprocated by leaving him totally alone.

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