Nike's controversial Kaepernick ad has millennials snapping up the stock
News that Nike had chosen Colin Kaepernick, the polarizing leader of NFL protests during the national anthem, as the 30th anniversary face of its "Just Do It" advertising campaign sent shares down more than 3% on Tuesday.
But while many investors were shedding the stock, traders on Robinhood were doing the exact opposite, the no-fee brokerage told Business Insider.
"Investors on Robinhood are buying Nike stock 300% more than they are selling, compared to 12% last week," Sahill Poddar, the app's data scientist, said Tuesday. "Investors in Oregon, where Nike is headquartered, are buying the stock 850% more than they are selling."
https://markets.businessinsider.com/news/stocks/nike-stock-price-kaepernick-ad-millennials-snapping-up-shares-2018-9-1027507438