I don't see how such a large increase is possible. Did they fabricate the number to keep Nike stock from tumbling further?

"From Sunday through Wednesday, [Nike] product orders rose 27 percent, according to digital-commerce researcher Edison Trends, which collects receipt data from over 200 online vendors. In the same four-day period last year, product orders dropped 2 percent."

amp.detroitnews.com/amp/37746549