Schwartz → Pulliam →
GANNETT
>So the baker-followers assemble the crumbs into what they call “dough” or “bread,” to be circulated online — feverishly complex diagrams and bulletin-board collages of words and images. Bright red lines highlight connections, an approach familiar to viewers of “True Detective” or “Homeland” or “The Wire,” and satirized by a popular GIF of a wild-eyed Charlie Day, from the TV comedy “It’s Always Sunny in Philadelphia,” standing in front of a messy bulletin board. Day’s character, who is working in a corporate mailroom, has convinced himself that half of the company’s employees don’t exist, even as a friend assures him that not only are they real, but also that “they have been asking for their mail on a daily basis.” Rather than deal with the complex reality of his duties, he has retreated into fantasy
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