They're steering it
https://weather.com/storms/hurricane/news/2018-09-12-hurricane-florence-weird-hurricane-tropical-storm-tracks
Late last week Florence was in a spot that's typically far enough north for a hurricane to curve out to sea and not impact the United States. In fact, no tropical storm or hurricane in recorded history has passed within 100 miles of Florence's location last Friday and still made a United States landfall.