Shep Smith has also swallowed a lot of other men whole, too.
Self-employed marketingfag here.
I noticed a couple months ago that whomever the dude is that built www.Qmap.pub was incurring additional hosting fees due to the amount of traffic. He wasn't asking for a whole lot of money at the time (under $400/month). During the past two weeks, since Rebbit bit the dust, the traffic has more than doubled (currently at 108,000+), so common sense tells me his costs have risen commensurately.
Would I be out of line suggesting that I'd be perfectly okay suggesting he should sell a couple small ads just to offset his costs (not to profit, but break even)?