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This from the articLe too. Steel

In the last year, a Blum investment firm paid $23 million for a stake in a Chinese government-owned steel enterprise and acquired sizable interests in the leading producers of soybean milk and candy in China. Blum's firm, Newbridge Capital Ltd., received an important boost from a $10-million investment by the International Finance Corp., an arm of the World Bank. Experts said that IFC backing typically confers legitimacy and can help attract other investors.

"It seems to be going quite well," Rashad Kaldany–who in 1994 managed the IFC's capital markets investments in Asia–said of the project. He added: "There also was some comfort in that Mr. Blum had some contacts with the Chinese."