just read a thread elsewhere and article posted is about taking back control of our info through a development by Tim Berners-Lee who actually did invent the WWW (sorry al).
He's been working on it with others for years.
https://www.fastcompany.com/90243936/exclusive-tim-berners-lee-tells-us-his-radical-new-plan-to-upend-the-world-wide-web
Called Inrupt.