>>3264680
it's even simpler anon.
if your goal is not the typical one of growing it to sell it at a profit - then you moved your goalpost back where you are in control.
what people want in business is honesty - which is in very short supply everywhere you look.
even the BBB is comped, just like the CoC in every city. Angies List, all the rest? they are pay to play outfits.
build your clientele by word of mouth.
be honest even if it means you send people elsewhere.
bid the work at a rate YOU would be willing to pay, not what big companies bid.
it is all about reputation for honesty, doing good work and taking care of clients/customers needs above your own.
reap what you sow, applied to work.
but that only works if your intent is to have an ongoing long term business.
if you are of the MBA ilk, you are taught to get in, borrow and throw money at it to grow it, and then sell it off.
in a few years, the company has no founding employees, is an empty shell and worthless.