Trump is back in the branding game
President Trump is doing what he does best: Giving potential enemies bad brands.
Joe Biden is “one percent Biden,” a nickname that mocks the vice president’s poor showings in two previous runs for the White House.
Sen. Corey Booker (D-N.J.) is the “bad mayor” who “destroyed, practically by himself” the city of Newark, N.J.
Most controversially, Sen. Elizabeth Warren (D-Mass.) is “Pocohontas,” the nickname Trump first placed on Warren because of her identification as a Native American in academic listings.
Republicans have sometimes been unsettled by Trump's name calling, but as 2020 inches closer and the Democratic field comes into view, many say the president is doing what he does best; getting a head start on the labels that could doom his future opponents.
https://thehill.com/homenews/administration/409792-trump-is-back-in-the-branding-game