Letter from the opposition

https://www.facebook.com/NatSecAction/

https://twitter.com/natsecaction

National Security Action Network Members –

There is less than one month left to make an impact on this important election. We’d like to take this opportunity to update you on some of our activities and ask you to join us for the final sprint towards election day.

This We'll Defend

We have been responding to a number of baseless attacks against candidates calling their service and their background into question because conservatives only have fear to drive support for their reckless indifference to President Trump.

All Politics Is Social

We also have built a digital response team that is sharing our message with a wider audience. We have also been sharing our digital messaging on social media (see our ads here and here). If you are already involved in efforts on Twitter and Facebook or are interested in learning more about how you can boost the political impact of your social media presence, check out these helpful hints. Also, be sure to follow us and share updates from our Facebook and Twitter pages.

Make It Count!

With less than one month left, we have to get out there and talk with voters about the risks of leaving President Trump's chaos unchecked. To get in the fight to hold Trump accountable, we recommend signing up with some of these great organizations:

Team Blue if you or someone you know can volunteer for a campaign full-time for the final weeks to Get Out The Vote, fill out this form.

If you’re ready to volunteer NOW, enter your zip code here to find an event near you or text TEAMBLUE to 43367.

If you only have limited time to volunteer, sign up with Swing Left to find a district near you to make a difference.

Make a Plan To Be a Voter

While working so hard to remind everyone else to be a voter, don't forget to make a plan to vote and to have your friends and family do the same. Check out Vote Save America to make sure you and your network are registered.

We have less than one month left until Election Day 2018. Let's make sure we are doing everything we can to defend America and hold President Trump accountable.

Many Thanks!

-The National Security Action Team

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No.

I signed up for their email list to see what they are up to.

So they send me this kind of stuff.

I figured I would share.

This is the copy/pasta from the pdf if anyone gives a shit.

FAC E B O O K M O B I L I Z AT I O N

If you are like us, you probably spend too much time on Twitter. To have more impact, we’d like to

suggest you spend more time thinking about Facebook.

Facebook is the primary social media platform for most Americans, across every demographic group:

68% of all American adults use Facebook and 45% of all American adults get news from Facebook —

higher than any other social platform. Facebook’s popularity provides an opportunity for everyone to be,

in a sense, a ‘political influencer’ — using real connections and conversations to share personalized

messages with a built-in audience that likely includes people from all over the country and from many

different walks of life, who may not otherwise be exposed to messages outside of their own political

bubbles.

Pew Research Center data indicates that 25% of social media users became more active on a political

issue after discussing it or reading posts about it, while 16% say they have changed their views about a

political issue after discussing it or reading posts about it. That’s a significant statistical opportunity.

At a time when Facebook is being used by foreign adversaries and far-right groups alike to create

division, sow discord, and spread disinformation, liberals and progressives have the chance to be a fact-

based voice of reason while making authentic personal appeals to our own personal networks,

reclaiming the platform’s powerful tools as a force for good.

HOW FACEBOOK’S ALGORITHMS WORK

Facebook rewards the biggest organic reach to personal posts that start conversations, drive discussion,

and hold user attention. Your personal posts will be seen by the maximum number of people if:

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the content is shared over Facebook Messenger.

the content is liked or reacted to.

the content receives multiple replies.

there are “meaningful interactions" (i.e. shares and comments) between users—posts with longer

comments will be weighted more heavily than those with short ones.

USE STORYTELLING

People typically don’t make an emotional connection with facts, charts, and numbers. They do, however,

connect with similar experiences and shared values. Our personal stories—what motivates us, why we

care about specific issues, and who we are fighting for—are some of the most powerful tools we have in

relating to others and conveying a sense of our shared values. The trick is being able to effectively and

succinctly tell our stories in a way that resonates with others.Make sure you know your own personal story. What do you care about? Why do you care about it?

Was there a moment or experience in your life that comes to mind when you think about this issue?

These are all questions your personal story should try to answer in a super succinct way.

Listen to personal stories. Ask people what issues they care about and why. Getting to the heart of

their motivation is an important way to reveal shared values and figure out how best to reach them.

Share powerful personal stories in the news. See the immigration stories here as an example.

USE VISUALS

Visual content receives 87% more engagement on Facebook. Every text post should be accompanied

by some sort of visual: a photo, a video, an infographic, a .GIF, a meme, or an otherwise eye-popping

picture. Facebook posts with emojis also get 33% more comments than those without.

ENGAGE WITH OTHERS

It’s called social media, so don’t forget the ”social” part: when friends and followers interact with you,

interact back and continue the conversation. This drives up your engagement rate, ensuring even more

friends will see your posts in their feeds. End your posts with a question to encourage further

engagement.

In your Facebook settings, set the default privacy setting of your posts to public. Use Facebook’s

popular and trending #hashtags to participate in existing discussions and to put your post in the feeds of

those who may not follow you, but who are following (or clicking on) this topic.

HOOK YOUR AUDIENCE

People don’t come to Facebook for long reads. But even if they do, they won’t necessarily stop and read

your text once they notice it while scrolling: they'll scan its first two or three sentences to decide if they

want to “See More” — so your task is to hook them from the very beginning.

Keep that first visible part of your Facebook posts short and eye-catching (or even eyebrow-raising):

create a wow-effect with your text so users won’t skim through it. Start with a question, a fact, or an

insight that will immediately grab their attention.

You have about 3 seconds to attract – and 30 seconds to hold – the attention of your Facebook friends

and followers, so do your best to write punchy and concise posts. Write in simple words, don’t use long

sentences or chunky paragraphs, and translate professional jargon into a more accessible,

conversational style.TO KEEP IN MIND

All effective social media content should do one of four things:

Think about why people typically share posts or links on social media:

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To bring valuable or entertaining content to others

To define themselves to others

To connect with others

To feel actively involved

To get the word out on an issue or cause they care about

To support someone they like or care about

To encourage active engagement, include calls to action with one of three goals:

Entice to act — register, share, sign up, vote

Entice to click — read more, learn more, watch now

Entice to engage — like if, retweet if, share if, let me know in the comments

STAY ENGAGED AND INFORMED

#VoteSaveAmerica + #TheLastWeekend + #RedToBlue

National Security Action: Twitter + Facebook

Swing Left: Twitter + Facebook

Democrats: Twitter + Facebook

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