>>3494962 This is actually a big deal. People w/o insurance already know drug prices. But people w/insurance generally just know their co-pay amount. Once people see and hear how much their drugs actually cost I think there will be more than a quiet grumbling about big pharma and their insane profits. It will also give a boost to effective alternative treatments/preventions as people begin to question their historic reliance on big pharma medications to solve their issues. Guessing that previously buried studies of medications ineffectiveness suddenly gain notoriety as well.