https://www.wsj.com/articles/playboy-renews-its-focus-on-media-1536638401

The move to revamp Playboy’s content comes after the company reached a deal at the end of July with Mr. Hefner’s estate to sell the family’s roughly 35% stake to its majority owner, private-equity firm Rizvi Traverse, for $35 million. Rizvi Traverse took control of roughly two-thirds of Playboy in 2011 when it helped Mr. Hefner take the company private.