Shes hiding being a lesbian, they are using that against her. She should just come out of the closet and nobody would care anyway.
Its pretty well talked about on the gossip scenes and Karli Kloss is her GF. They both are having fake relationships to cover it up. Believe it or not the majority of the american public does not support gays and they make money being straight. Same reason Spacey hid it, same reason Bradley Cooper hides itโฆ.money. How many average moms will take their daughters to a lesbians concert? Many people eschew the gays.