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The Propagandist
2000:
Bates launched Buick in China and Shanghai General Motors sold more automobiles than any other brand nationwide. At the same time, Bates 141 is recognized as the Best Automobile Creative Agency Award in China.
2003: BatesAsia 141 is born
WPP buys Bates Worldwide and immediately merges Bates Worldwide offices into its other advertising groups.
However, the management team of Bates and 141 in Asia recognized the importance of the agency's brand name across the region and fought to keep the company alive.
WPP agrees and BatesAsia 141 is born.
2006:
For three consecutive years, 141 helmed by Managing Director, Anthony Pounds and Creative Director, Mark Chung becomes the most awarded activation unit at the PMAAs. In 2006, 141 wins a total of 11 Golds. 141 Singapore is the most awarded 141 office in the world.[6]
BatesAsia acquires West China’s largest agency in Chengdu. Bates Apex is the only agency in China to win an EFFIE Gold twice, and Silver and Bronze several times.[7]
BatesAsia acquires the second biggest activation unit in India – 141 Sercon.[8]
Digby Richards joins BatesAsia as Chief Operating Officer, partnering then-President Jeffrey Yu.[9]
2007:
BatesAsia wins AIG, Virgin Mobile and Fiat.
BatesAsia acquires Bates MeThinks – China’s top integrated activation agency with the most comprehensive offering and an extensive network in more than 40 cities.[10]
From 2002 to 2007, BatesAsia worked with Nokia as they became the number one phone brand in China.
“Changeology” becomes Bates 141 proprietary strategic planning approach.
BatesAsia launches IDEAS training program to its employees. IDEAS is a thinking framework on how to help all employees spot, understand and harness change in their region.
BatesAsia launches the Young Change Agents program. YCA is a career development and progression program to recognize its young rising stars and to develop them into future leaders.[11]
2008:
BatesAsia 141 re-brands as Bates 141 with a new logo and “eyes” as its visual ID.[12]
Bates 141 announces the acquisition of Bates EVision, a renowned digital agencies in China.
[13]
Bates 141 announces the acquisition of Singapore-based 10AM – one of the most creatively lauded Agencies in Asia.[14]
Bates 141’s Executive Creative Director, Sonal Dabral, is a judge at 2008 Cannes Film jury.[15]
Bates 141 collaborates with New York-based trends and innovation company PSFK to host its conference series in Singapore.[16]
Bates 141 Taiwan is the most awarded agency at the China Times Chinese Advertising Awards and the second most awarded at the China Times Awards.
Bates 141 wins one Gold and one Silver at the Asia Digital Media awards for Sun Microsystems Netbeans Quiz and Anti-drugs campaigns.[17]
Bates 141 Indonesia wins a Gold at Indonesia’s award show Citra for its Ramadan campaign for Sampoerna.
[18]
Bates 141 wins Arla, Diana Food Group, Google and Jollibee in Vietnam.
Bates 141 India becomes a Finalist at the World Effie Festival for its Uncommon Sense Marico campaign.[19]
Bates 141 India wins silver Effie for Virgin Mobile Think Hatke [20]
Bates 141 Singapore wins three Effies - two silver awards for National Council Against Drugs and Nokia N95 and one bronze for Nokia You Make it Reel.[21]
Bates 141 wins a Gold at the 23rd Marketing Agencies Association international Globe awards for Heineken Rugby World Cup.[22]
Bates 141 wins Merck (Neurobion and Sangobion) in Indonesia.[23]
Bates 141 wins Johnson & Johnson Xian Jannsen in China.
2013:
Partnership with CHI & Partners completed, renamed as Bates CHI & Partners