Repost from heel of LB.
Study these two memes.
The left one marked up in blue. See the problem?
It says "you" lie and"you" twist the truth.
The person reading the meme will think you are calling them a liar (insulting them). They certainly don't want to "Join" with whoever is insulting people like themself. Why would they? Would you like to join someone who insults you and denigrates what you have long believed?
Meme2 has been edited by changing "you" to "they" twice. See how it reads differently now? It doesn't specify who is lying and who is twisting the truth. Somebody is, for sure, but the meme does not blame the reader for those things; it does not insult him/her.
Won't this viewer be more inclined to "Join Us" and possibly forward the meme to their friends if they haven't been insulted?
See how Meme Psychology works?
It might be even better to say "It doesn't matter how many lies are told and how much the truth gets twisted"… and not personify who is doing the lying and truth-twisting. That way the viewer can supply from their own thought process and experience their own concept as to who might be lying.