Sorry to dissent, but I don't buy the idea of weaponized ridicule as an accurate description of meme warfare. I don't think that's what Q is about, because ridicule has a malicious edge that does not preclude and may encourage gratuitous cruelty/sadism.
What we properly do is political satire. See the difference:
Ridicule = the act of making fun of someone or something in a cruel or harsh way : mean or unkind comments or behavior
Satire = the use of humor, irony, exaggeration, or ridicule to expose and criticize people's stupidity or vices, particularly in the context of contemporary politics and other topical issues
The goal of satire is both to point out the stupidity of a certain act or course of action. But it doesn't preclude the idea that the target can change, based upon the feedback given. Even when the goal is to change the minds of a third party audience, ridicule can turn them against you, because it's mean-spirited (you know, the "kick em when they're down" idea).
In a war, optics matter. A model based on satirical attack is superior to one based on ridicule.