The MEDIA divides us.
That's where it comes in subtly. Most Americans are tired at the end of the day. They want to know what happened and put in the least amount of effort. They are going to flip on the news. They trust the news. There are lights. Its a solid production. There are subtly manipulative color schemes and who knows what else. Perhaps the television waves themselves put humans into a type of hypnosis.
And the media can then manipulate their psyche. And the Evil people of this world would study this to use to their dark advantages. They can use the way they look into the camera to hypnotize or confuse. They can place beliefs and opinions in your mind because you have your guard down while watching. Those you trust the most because trust is what EVIL people take advantage of.