https://newsok.com/article/feed/6709381/saudi-prince-to-bring-vegan-fast-food-chain-to-middle-east
Prince Khaled bin Alwaleed bin Talal, the founder and CEO of KBW Ventures, is in talks to bring vegan F&B chain Plant Power Fast Food to the Middle East region.
In an exclusive interview with Arabian Business, Prince Khaled said he has signed a deal with Plant Power Fast Food to bring the popular restaurant chain to the region.
“It’s a restaurant that does plant-based hamburgers, hot dogs, chicken nuggets, French fries and milkshakes – and it’s absolutely killing it in the US,” Prince Khaled said.
We’ve just closed a deal to invest with them and take the rights to open up these fast food joints in the region. It’s an amazing restaurant, and I couldn’t be happier with the partners. We see eye to eye, we have the same mission and we have the same passion. It’s just a beautiful company and I couldn’t be happier to be a part of it.”
Prince Khaled, who turned vegan in 2009, said the secret to selling healthy food is taste.
“Fast food is addictive – as long as you make it taste good, it doesn’t matter what you’re selling,” he said.