Okay this is a little weird. Googled Circle of Moms to see how long this had been around, got this:
They had a stock name, MEGL, which turns up this:
https://www.bloomberg.com/research/stocks/private/snapshot.asp?privcapId=115381028
>"MGEL Incorporated, doing business as Circle of Moms, operates an online community for moms. Its platform enables moms to connect with friends and family; to capture and share their children’s stories; and to post a question and get answers. The company was incorporated in 2007 and is based in San Francisco, California. As of February 2012, MGEL Incorporated operates as a subsidiary of Sugar, Inc"
>subsidiary of Sugar Inc.
>googles Sugar Inc.
Website: https://corp.popsugar.com/
https://www.bloomberg.com/research//stocks/private/snapshot.asp?privcapId=558298469
>"SUGAR INC. specializes in an application that can distribute live videos. It was founded on June 2017 and is based in Japan."
>specializes in an application that can distribute live videos
What.
They're at the bottom of this page:
https://corp.popsugar.com/#about
i've included the Bloomberg snapshot of the company too
Holy shit. The co-founder of this site was on some Childrens Council too. From linkedin.
https://uk.linkedin.com/in/eluft
>Ephraim Luft
>co-founder of Circle of Moms
>Experience
Farfetch
Chief Product Officer
Farfetch
February 2015 – Present 3 years 10 months
London, United Kingdom
Children's Council of San Francisco
Board of Directors
Children's Council of San Francisco
May 2013 – November 2014 1 year 7 months
San Francisco Bay Area
POPSUGAR
POPSUGAR
2 years
Executive Vice President, Product
POPSUGAR
2014 – 2014 less than a year
San Francisco Bay Area
Executive Vice President, Growth
POPSUGAR
2013 – 2014 1 year
San Francisco Bay Area
Executive Vice President and General Manager, Circle of Moms
POPSUGAR
2012 – 2013 1 year
San Francisco Bay Area
Circle of Moms
CEO, Founder
Circle of Moms
August 2007 – February 2012 4 years 7 months
San Francisco Bay Area
You can't run a site with this sort of content on it and not know its up there. You can't.