memes have intention and purpose, and they're usually compared to virus though IDK they seem more like bacteria than viruses. Our memes carry more information and behave in more complex ways. They can disguise their nature and origin. They can be weaponized to attack weaker belief systems. They can catalyze potential change, release energy or attract other memes. They're contagious and self replicating. If successful meme they fission in networked mind space and may generate dozens of variations. They will accumulate and self-assemble into flexible, evolutionary, self-improving belief systems in individuals and initiate beneficial global change in cultures.
Non linear war is fought with memes in mind space. General Flynn knows.
https://www.youtube.com/watch?v=vTGkcTWCaio