I"m having major computer issues, but we need to dig on Brave New World- there's a connection to that music video Q linked yesterday- from sparknotes:
The Director then leads the boys to the Nursery, where they observe a group of Delta infants being reprogrammed to dislike books and flowers. The Director explains that this conditioning helps to make Deltas docile and eager consumers. He then tells the boys about the “hypnopaedic” (sleep-teaching) methods used to teach children the morals of the World State. In a room where older children are napping, a whispering voice is heard repeating a lesson in “Elementary Class Consciousness.”