No. Not stupid. It was always the plan.
Amazon was built as the “everything” distribution platform for the NWO/Agenda21/30 society. That’s why it was bankrolled by the capital markets for 20 years, when typical market short-termism would have seen the plug pulled at some point in the last decade. But it’s strategically valuable in the long run and that’s why it’s still around, although still barely profitable. It’s a societal control structure rather than a business in the conventional sense.